Design Thinking and Innovation at Apple - 1398 Words

Apple Case Assignment Abstract The purpose of this assignment is to access the â€Å"Apple way† and understand the source of their systematic innovation and the way to sustain it. The major source of innovation is design thinking, which is also discussed based on Apple case. Finally, Steve Jobs is compared to other major industry player, Bill Gates, in order to understand their major difference and compare their success stories. Is there a systematic approach to Innovation at Apple? How would you characterize it? List at least 3 examples from the case. 1. From the start Apple has been extremely systematic in its approach to innovation. Fine products do not materialize out of thin air; they are a direct result of creative thinking†¦show more content†¦Roll out the new product and sit back while each buyer of the first product rushes to purchase the new version. Sales are generated not only by the product improvements but also by the company’s smart use of generational psychology (â€Å"gotta have the latest!†) and a relentless public relations campaigns culminating in the slick invitation-only rollout featuring Mr. Jobs himself. This system, while not revolutionary (â€Å"marginal improvement system† was discovered by automobile industry 60 years ago), results in steady products improvements coupling each relatively minor enhancement with high revenues nearly as strong as the original product’s ones. Systematic innovation is also demonstrated in â€Å"design sense† - Apple’s tendency t o design what seems simple and intuitive to the consumer. The introduction of the iPod Mini, which would not have been supported by classic marketing principles, is an excellent example of this. Apple bet that the public would purchase the sleeker, flashier, more compact version of its iPod even though the small size meant sacrificing the amount of music that could be stored. They based this assumption on the fact that consumers crave first and foremost simplicity and functionality. The Mini was a tremendous success and not only because of its reduced size, but also due to its myriad of colors. â€Å"Design sense† allowed Apple to produce a lighter more portable product with enhanced aesthetic qualities, while sacrificing something that turned out not to beShow MoreRelatedDesign Thinking and Innovation at Apple1406 Words   |  6 PagesApple Case Assignment Abstract The purpose of this assignment is to access the â€Å"Apple way† and understand the source of their systematic innovation and the way to sustain it. The major source of innovation is design thinking, which is also discussed based on Apple case. Finally, Steve Jobs is compared to other major industry player, Bill Gates, in order to understand their major difference and compare their success stories. Is there a systematic approach to Innovation at Apple? How would you characterizeRead MoreDesign, Thinking and Innovation at Apple1387 Words   |  6 Pages1. Executive Summary Apple as one of the most famous and successful corporations and brands in the world can attribute its past success to Steve Jobs and their employees. The whole organisation understands the companies (mainly Steve Jobs) vision and philosophy. In Apple, employees think that they can change the world and bring completely new values to the customers by design and innovation. They not only want to deliver these new values in a simple way, but also want to provide the customersRead MoreApple - Design Thinking and Innovation at Apple7835 Words   |  32 Pagesbeginnin ined in the U cial strength a the worst rec n and annua General Elec firms had larg ned to Apple, Jobs, after all as coming bac ore commitme nce being fou uter hardwa hone, and re els. Moreover ublishing bus r and its appl hs after launc one who used miliar object. So pple’s succes g. It came fro ire to develop c within the f dreams of mi its eyes on the s Apple ven etitors, the r any often def _______________ and independent r solely as the basis ineffectiveRead MoreDesign Thinking and Innovation at Apple1000 Words   |  4 PagesBACKGROUND: Apple has been a leader in innovation for years and has been able to achieve so by striving hard to deliver insanely great products with simplicity and sophistication. 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